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Users will soon have a fresh option that enables them to reduce the quantity of AI-made videos appearing in their streams. This initiative comes as the company disclosed that it now features over 1 thousand million content made with AI.

Trial and Implementation

This change is undergoing trials over the following weeks before a global release. This development aligns with a surge in AI-generated material, driven by new AI video creators.

The Broader AI Trend

Studies have shown that nearly a tenth of the quickest rising channels on a competing service primarily display clips produced artificially. A considerable share of this material is deemed low-quality AI content, a label for substandard, factory-style content that is typically absurd or dreamlike.

Our research shows that a lot of users like content made with AI tools, including AI artwork to science explainers, and we want to offer the community the power to see more or less of that, based on their own preferences,” said a company executive.

AI on the Platform

TikTok shared that there are currently over a billion videos on its app labeled as artificially created. Collectively, in excess of 100 million videos are added to the platform every day, making clips made by AI a minor part of its total content library.

User Control Features

Viewers will be capable of reduce or increase the level of artificial media they see by opening the content preference setting in the platform and picking “AI-generated content”. Further subjects that currently be adjusted under the filter cover news, fashion, aesthetics, and choreography.

AI Disclosure Rules

The platform’s rules oblige content makers to tag convincing AI-made content, and it forbids harmful deepfakes of public figures or critical incidents. Any realistic AI-generated clip that is unmarked can be taken down under its user guidelines.

Additionally, the platform will now apply an AI-generated label to content made using its own AI tools, or detected by an cross-platform project for spotting artificial media. This step is intended to help prevent users from attempting to circumvent the labeling process.

AI Literacy Programs

The company is furthermore launching a $2m AI literacy fund for experts and institutions to develop informative material about using AI responsibly. This project will assist educational bodies specializing in teaching computer science.

Content Safety Approach

TikTok has supported its safety measures, during discussion over intentions to cut jobs for numerous content moderators in the UK. The company is planning to reduce 439 jobs in its user protection department in London, with labor groups and digital protection specialists expressing worry that people are being substituted by automated systems.

A trust and safety lead stated that staff-based oversight would still have a role, but artificial intelligence can shield workers by filtering out the most graphic content ahead of it is viewed by people. The company reported a notable drop in shocking and graphic content reviewed by safety staff over the last 12 months due to intervention by its machine learning processes.

“We think that it’s essential to balance people and machines to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we also think it’s highly necessary to reduce exposure to dangerous material as quickly as possible, which is why a extensive automated help is making a difference operate efficiently.”