The Reasons Hearts' Landmark Title Tilt Shouldn't Come as a Surprise.

HEARTS ON FIRE

Perhaps the sole unexpected element of Heart of Midlothian's triumph over Celtic in the Scottish top flight was just how taken aback observers appeared when reports of the result and its consequences for the top of the standings circulated. Although this convincing victory at Tynecastle, which leaves the Edinburgh side top of the table and eight points ahead of their rivals, was earth-shattering in scale, nobody who has been following the progress of both team this season will have been even remotely shocked by the final score.

For each of the past four decades, the dominance of two Glasgow clubs of Celtic and Rangers have carved up the Scottish football between them, reducing fitba to almost a punchline in the meantime. Nine games into the present season it has become apparent that Hearts – who count Stephen Hendry, Sir Chris Hoy and renowned actor among their celebrity fans – could be ready to strike while the Glasgow duo iron is at its weakest.

THE CHAMPIONS' SLUMP

While a lot of the focus in Scotland has been on the absolute bin-fire being endured by Rangers, the complete turmoil of the circumstances at their stadium has meant that the title holders' slightly less terminal decay has been allowed to worsen below the radar. The defending title winners have so far dropped 10 points from nine fixtures this season under Brendan Rodgers. The Celtic manager has developed the distant look of a man who constantly consulting his Google calendar to see how many time are left until his contract expires, and woke up this day to learn the answer is over two hundred.

"I've never worked harder in my entire tenure here," he told the media following the loss, after they had doubted his appetite for any kind of a championship battle. "So the motivation is present to attempt to flip the levels that we're at. It's absolutely fine, there is plenty of time."

EDINBURGH DISRUPTOR

Considering the horrific beginning to the season being endured by the other Glasgow side, the Celtic boss and his players could typically be expected to get away with their own failure to start strongly, but on this occasion an Edinburgh disruptor has joined the fray. Despite being obliged to operate with a war-chest that isn't so much a tiny fraction of Celtic's as a comparative budgetary baw-hair, the Tynecastle outfit have introduced the money and expertise of Tony Bloom to the Scottish Premiership mix. In addition to putting in £10m during the off-season, the Brighton owner has provided the club exclusive use of his top secret analytics-based Jamestown Analytics recruitment tool.

In an Irish defender, Alexandros Kyziridis and Cláudio Braga it has enabled them to unearth hidden talents from an English lower-league side, the Slovakian top flight and the Norwegian second tier, among other lesser-known leagues, for the combined cost of a modest car. Seen at Tynecastle on matchday sporting a club colours, the notoriously astute professional gambler could be seen cheering each goal with the enthusiasm of a man who had almost certainly realized the oddsmakers had greatly misjudged his side's prospects of beating the struggling champions, and filled his boots as a result.

MANAGER'S RESPONSE

"I don't think it's a statement win," said bearded Hearts gaffer the head coach after his side's most recent success, their eighth win in nine outings. "Perhaps it is for others on the outside looking in. It might change opinions. It might validate views that there's a tightrope. But let's not kid ourselves, we're really pleased with what the lads have given us. Technically, we look in a good place, and definitely in fitness we seem in a excellent shape, so long may that continue. Of course, it's not a position that this club is accustomed to being in." Correct, the manager, it isn't. But the wonderful, data-driven reality is that for the initial occasion in ages, Scottish football might genuinely have a title race that somebody other than the traditional powers can win.

Tammy Miller MD
Tammy Miller MD

Elara Vance is a digital strategist with over a decade of experience in content marketing and brand storytelling, passionate about helping businesses thrive online.