The Iconic Game Turns 20 – The Plastic Guitar That United Generations Between Music Generations
Marking two decades after the legendary game debuted across the Atlantic, providing everyday gamers the tools to become rock legends. Not in reality, though you'd be hard-pressed telling that anyone who's nailed Free Bird’s lengthy guitar solo before a packed living-room audience.
Created by Harmonix, the game gave players a plastic guitar peripheral to match coloured notes scrolling down the screen in time with a song. Each riff corresponded to specific notes, producing the feel of an authentic performance.
Harmonix had already tried its hand in the music genre prior to teaming up with the publisher, later purchased by the gaming giant during the mid-2000s. Collaboratively, they laid the groundwork for an unlikely billion-dollar series which made a significant influence on numerous musicians featured, introducing classic groups to millions of younger players.
Michael Dornbrook, ex-chief operating officer from the developer, remembers the early budgetary hurdles of licensing the songs – even though the first two games primarily featured cover versions.
“We reproduced all the music since the dollar figure prohibitive,” he explains. “Even with the publishing rights alone, it was nearly impossible. We failed to secure acts such as the Who – the publisher was operating on a shoestring budget, and we were fairly certain it would fail. However, when Guitar Hero became a hit, album purchases airtime increased, all artists desired to be in.”
He adds: “Among the remarkable aspects was the number of parents reached out expressing gratitude for introducing their kids to the music they loved. It became a multigenerational thing.”
Timeless Music Gains Younger Fans
Irish blues-rock band one featured act had their track in the 2008 release Guitar Hero World Tour. Lead musician the artist recalls the way the game revived classic rock to the forefront: “The game provided a bigger, new demographic. Generally such music was considered outdated material, but then once it got included in the game young people were finding it, suddenly it became trendy. This validated it, and got rid of the outdated tag. It gave our catalog a new life.”
In 2008, the band's first record remained unreleased in the US, meaning Guitar Hero was a key medium of discovery for the group during their US tour opening for the rock giants. “The roadies had on the song on the tour bus, and some of them knew us from Guitar Hero,” Mahon says.
Major Band Titles Enduring Impact
Music's heavyweight names soon took advantage of the game's success, with Aerosmith, Metallica and others starring in dedicated spin-off titles that focused on each band’s catalogue and associated lore, imagery and legendary status. In the case of, the Aerosmith edition, it was said to have made the group greater revenue compared to their records. It sold well over half a million copies in its first week, while demand for their songs rose significantly during an era as the industry faced decline.
Guitar Hero continues to inspire nimble-fingered fanaticism among its fans. Earlier this year, an online personality completed an impressive attempt of DragonForce’s Through the Fire and Flames – an infamously tough anthem popularized through Guitar Hero – on Clone Hero, a freeware game with almost identical mechanics but an array of customisation options. This track is difficult even in expert mode, let alone played at double speed while hitting a single one of its near 4,000 notes. The streamer stated requiring nine months to accomplish.
“Guitar Hero is a fun, imaginary experience. Just as with other games, it doesn't imply you should pick up actual weapons and enlist,” notes DragonForce guitarist Herman Li.
DragonForce had already completed a successful tour before their hit was featured on Guitar Hero III, yet he explains it made them widely recognized. “I remember our distributors calling to tell me that our records were moving rapidly,” he says. “It exploded on the subsequent tour, and we performed just before top acts at the event.”
In fact, the band's visibility via the game was so immense that it has threatened to eclipsing everything else accomplishments. Last year, the track featured in a trailer for Despicable Me 4. “Previously I thought differently, but now I accept it,” he admits. “Should you just listen to a single track, that's fine – each person has their own path in music and I'm pleased we’ve been part of people’s lives”.
Enduring Impact from the Iconic Controller
Top-tier marketing, be it for automobiles, apparel or video games, extends beyond than selling something – it evokes a longing. Was the game able to tap into that? “That’s exactly what we were aiming to achieve,” Dornbrook says. “The excitement of performing as a rock star in the spotlight. From day one, the co-founders felt that there’s an instinctive human desire to make music, and they wanted to use technology to allow people to do it”.
Most installments came out in just a five-year period from 2005 to 2010, including spin-offs such as the DJ version, complete with a turntable controller, and the band-focused game. After that, the publisher’s interest on peripherals waned, aside from a short-lived revival in 2015.
Titles such as Clone Hero and Fortnite Festival have maintained the community alive, with set to be a new product from the founders on the way. A new studio has begun production on its debut music game. The initial creators are both involved as special advisers. Is the world ready to embrace a new entry in the spirit of the classic?
“Our team believed those games could be like Madden allowing annual update every year,” he remarks. “There’s so much fresh tracks that it could be perennially popular, so I’ve always been optimistic. There’s no reason for it to persist with new generations.”