Should My Wannabe Influencer Friend Cease Exploiting People for Material?

One Side: Beth

At times I'm recorded while having a meal. I’ll see myself on her social media – it’s like a jumpscare.

A close companion of 10 years, Marielle, labels herself the “content queen”. It’s fun for a short while, but it weighs on our relationship.

She is an extrovert, she feels the need to document everything constantly. When we eat out, her motto is, “The camera eats first,” and takes photos with bright lighting, which induces embarrassment. I don’t like it when strangers see her posing or filming – I get secondhand embarrassment. It also frustrates me because the food gets cold.

She isn’t exactly an online personality yet, but Marielle is aspiring to become one. She makes vlogs about living in our city, her daily routine, and her work as a stylist. Her content is good, credit where it's due, but I prefer not to be involved. On occasion she films me while dining, or just accompanying her. I’ll see myself on her Instagram afterwards, and it comes like a jumpscare: I might be bare-faced, an awkward face or be captured while eating. It feels invasive.

She also anticipates that I will to record her at inopportune moments. Sometimes I’ll be talking to another person, or we're simply spending time in the street. I feel like our bond has turned into me serving as her unpaid videographer. She has the means to hire someone if she wanted high-quality content. When I brought up my unease about this arrangement, she dismissed it. I've been invited to several brand events, which was nice, but that doesn’t make up for all the time and effort I spend assisting her make content.

I’m grateful that she has helped me with my career in design, but I resist our connection to become just a ledger of favours. I don’t feel she’s fake or dishonest, but at times I feel that if recording starts, we will begin acting in a way that presents a favorable image for her vlog.

Her directive is, “OK, look happy!” and record me smiling with another. It’s so silly. I need her to recognize that our 10-year friendship still has boundaries. I enjoy being with her, but I also desire to enjoy it without being recorded, edited, or posted for an viewers. I’m not a accessory for her Instagram.

The Defence: Marielle

I hope Beth to see that the content we make together can get us a foot in the door.

I am passionate about shooting content. It’s not just a pastime; it's integral to who I am. Producing content and documenting experiences online allows me to show my personality and engage with people in new ways.

I don’t see myself as a full influencer yet, but it's savvy to generate income from your passions. I admire people on TikTok who pull off that aesthetic of casual, DIY film-making.

Creating content is my version of engaging with life: observing the details, sharing them with an viewership that appreciates the art behind it. I never intend to make my friend uneasy. Bringing her to industry events was my method of offering access, providing her a opportunity to witness behind-the-scenes moments that could help her professional path too. That’s not blackmail, it's simply being pragmatic.

I’d still take her to these events even if she didn’t help me, but I desire her to see the benefits the content we create together can get us: a foot in the door. I know not everyone enjoys being on camera, but sometimes spontaneity is what makes content authentic. Being recorded from time to time is part and parcel of being my friend. I'd remove anything she requested, but she hasn't made such a request yet.

I don't demand anyone to be my private videographer, but friends help each other in small ways. I thought recording a clip here or there would be enjoyable for Beth. Innovation thrives in collaboration, and having Beth around makes endeavors energetic and pleasurable. I don't compel her to participate in anything, and I’d never intentionally humiliate her. But filming together sometimes is part of how I document our shared experiences.

I cherish Beth’s friendship deeply and don’t want making videos to come between us. I’m willing to compromise: like asking before recording, and avoiding angles that might make her uncomfortable.

This isn’t about control, it’s about sharing my world while still respecting hers. Obviously making content is not a replacement for genuine friendship: it’s just part of how I experience life and I desire her to be included in a way that’s agreeable for each of us.

The Jury: Reader Opinions

Is it right for her to stop filming herself and her friend when they are out together?

Nothing is more uncomfortable than having a companion film you. I get that it's her passion, but I wouldn't ask friends come to my workplace. Perhaps she can find influencer friends to collaborate with. With the dark, looming future of AI, personal relationships are the only thing we have – cherish them!
A respondent, 25

When pursuing something as a career, you can’t ask your friends for help every time, even if they have helped previously. While she enjoys creating, that doesn't imply everyone around her is content. She needs to honor Beth’s privacy.
Ankit, 26

She may enjoy making content and displaying her life publicly, but it isn't for everyone. It was kind she has helped her friend professionally, but she needs to hear what her friend desires.
A commenter, 27

It sounds like you value each other, so hold on to that and ensure it’s the priority in your friendship. Foster some real memories, where true emotions are stored, not online archives. Even public figures who seem to share their worlds actually have more privacy than it appears.
Sarah, 53

Marielle appears to be not fully engaged nor authentic when they're together – she’s working. Each appears confused as to what’s reasonable. The answer lies not in trying to alter one another, but in each setting defined boundaries around what feels acceptable to them and seeing if there is an mutually agreeable middle ground.
A final view, 71

Your Turn to Be the Judge

In an online poll: is Marielle exploiting their bond?

Tammy Miller MD
Tammy Miller MD

Elara Vance is a digital strategist with over a decade of experience in content marketing and brand storytelling, passionate about helping businesses thrive online.